One of the sadder stories in Washington wine from 2011 was the closing of Kennewick’s Picazo 7 Seventeen restaurant. However, to many, it seemed unlikely that owner Chef Frank Magaña would be gone for long. Indeed, earlier this week Magaña announced the opening of Chef Magaña Catering.The turnabout happened quickly. Magaña announced the closure of Picazo, which featured ‘local fare with a Spanish flair,’ last November. This came less than a year after the restaurant moved to Kennewick in search of additional business. Prior to this, Picazo had been located in downtown Prosser.
While sales went up at the new location, so did overhead, making the situation unsustainable. “We never wanted to leave Prosser,” Magaña later admitted.
Once they closed the restaurant, Magaña and his wife were planning to move back to the Seattle area. “We were all set to go back to the west side,” Magaña says. However, a group of local supporters implored the couple to reconsider. With a limited number of high quality restaurants and caterers, Magaña’s impact on the area had been profound.
After consulting with accountants, the couple decided to start a catering company, operating out of the Alexandria Nicole Cellars tasting room. The company will be the exclusive caterer for Alexandria Nicole and will also serve businesses throughout the Yakima and Walla Walla valleys. “We’re ready for business right now,” Magaña says.
Magaña originally started out in eastern Washington catering to wineries and other businesses. After opening Picazo 7 Seventeen, named after Magaña’s mother’s maiden name and the restaurant’s address, Magana continued to run a brisk catering business.
Indeed, this may have contributed to Picazo’s demise with Magaña telling Andy Perdue at the News Tribune, “One of the things that brought down Picazo was Chef Magaña wasn't at Chef Magaña's restaurant.” That won’t be the problem here, and catering has often appeared to be where Magaña’s passion lies.
“I’m excited,” Magaña says of opening the new business. “It’s going back to our roots."
Nice Report Sean, and indeed those of us on the East Side are thrilled that Chef Frank is still here and back in the saddle.
ReplyDeleteHis restaurant was NOT that good...
ReplyDeleteYou know, Anonymous, a cryptic and negative comment on a reputable and well-researched blog is just unnecessary. If you disagree, how about a respectful and thoughtful critique instead?
ReplyDeleteI have to agree that the food was not very good. Hanging out at Frank's place was not about how good the the food was. it never has been. People book Frank to cater and went to his restaurant to be seen. That is the simple truth of the matter.
ReplyDeleteJust kind of knowing the locations Frank has been in, its pretty hard for me to believe you can say his food is not very good. It was easily one of the best restaurants in the area. Food is like wine, their is a time and place for all of them. Lastly, I would also have to doubt that a restaurant that doesn't have good food would THE place to be seen? I know the majority of us that frequent Eastern Washington are Glad you're getting back to your roots Frank!
ReplyDeleteI really enjoyed everything, including the food! So glad to hear you're back. Much success!
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